1. As early-stage investors, we’re looking to find companies that have reached or can reach product-market fit. We’re looking to find founders who have a unique insight into their market that gives them an unfair advantage to find product-market fit quickly.
2. We look for founders that have tenacity and attention to detail. Great startups are founded by exceptional founders so we pay very close attention to that.
3. We try to look beyond the numbers. Early-stage companies are all about building products that customers love to use so we want to invest in companies that have some early indicators that customers love the product and the pain point the company is solving is repeatable.

Be open-minded with customer discovery and ask the right questions. Customer feedback is extremely useful as a tool to help define product and Go-To-Market (GTM) strategy.

Start With Why by Simon Sinek. Storytelling is one of the most critical skills that entrepreneurs need to have. Storytelling is important when speaking to customers, employees, investors, and potential hires. Start With Why serves as a good reminder and tool for why and how to tell a story. He has a great TED Talk on the subject as well.