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ASCEND
Founder's resource for delivering excellence at scale
Portfolio
Team
CXO Advisory Board
Content
News & POV
News and Sierra's point of view on the future of enterprise
ASCEND
Founder's resource for delivering excellence at scale
Blog Home
Guides
Designing Your Company’s New Hire Experience
Building the Foundation for Founder-Led Sales
Demystifying Generative AI: From Bert to ChatGPT
Transitioning from Founder-Led Sales to Founder-Managed Sales
Compare Top Accelerators and Learn Questions to Ask Before Joining
Cracking the Code: How to Win an Enterprise RFP
10 Tips for Building an Enterprise Sales Motion
PR Strategy: How to Build a Successful Funding Announcement
How to Craft an Early-Stage Pitch Deck
The Ultimate SEO Playbook: Best Practices for Optimal Website Results
Design, Develop, and Deploy: Building Your First Startup Website
Building Incredible Website Content
Hiring Your First Head of Marketing
Effective Analyst Relations for Startups – Top 10 Principles
Establishing a Demand Gen Function for an Enterprise Sale
How to Hire Your First Head of Engineering
How to Start a Customer Advisory Board
Expert Startup PR Tips
Annual Planning Tips for Startups
More Founder Resources For You
Interviews
ASCEND: Embracing Change and Scaling Innovation with Carl Eschenbach, CEO of Workday
Interviews
ASCEND: Building a Culture of Ownership with Dhiren Bhatia, Founder of Inventive AI
Interviews
UNPAK3D: How Mahe Bayireddi Harnessed AI to Build a HRTech Unicorn
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